You know your customers are inundated with emails. How do you get them to read yours? Mailchimp has a great post on Best Practices for Email Subject Lines.
"Good subject lines are often personal or descriptive, and give the recipient a reason to check out your content. Whatever your approach, it’s important to keep your audience in mind, and test keywords and phrases to see what they prefer.
In this article, you’ll find tips for writing strong subject lines, and learn ways to test subject line performance."
Click HERE to read it.
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