The question of what colours you use for your logo or website, or simply the collateral and content you produce, can be thorny. Having an understanding of the emotions evoked by different colours can help you be more objective. We found this excellent guide to the psychology of colour, just for you.
Not long ago, we worked on a new technology product from scratch, defining the brand. For a change, it was a B2C product, based on an existing B2B product. We wanted it to be different, and we wanted it to appeal to a young, hip audience. So we asked a designer to give us some options.
When you're not a graphic designer, and you're not in the target market, you're likely to go with something that appeals to you personally. Of course, our designer had carefully chosen the colours she presented, and explained the meanings, but the exhaustive guide to colour psychology we're sharing with you really helped us to understand what we would be conveying in terms of emotion. As we were also working on the brand values at the same time, we were able to make an informed choice, which we validated with our target market.
Click HERE to read the guide.
How have you put this guide to use? Tell us below.