Nothing beats calling in search engine professionals. They stay abreast of the developments in search engines and have multiple cases and lots of time to test what works and what doesn't. But there are things you can get into the habit of doing yourself. In this post, we at Usher & Spur would like to share a few good SEO finds with you.
Social media can be a confusing channel to navigate when you're not a digital native. If you're wondering whether you need social media or not, we've rounded up a few articles to help you make up your mind.
If you don't live under a rock in the B2B world, you've certainly heard of content marketing. But do you understand what it is and what it can do for you? At Usher & Spur, we've found this great article that does a really good job of explaining it.
In the life of your company, you'll always need to work with people on an occasional basis. You'll need what they have to offer, maybe even regularly, but you won't need so much you'll want to hire someone full time. While you might feel you know how to find some QA backup, dev support or admin assistance, you may be intimidated by areas outside of your core competency. This occasional series aims to help.
A CEO of a company I worked for recommended the entire management team read ancient Chinese military strategist Sun Tzu's Art of War. One of its most famous quotes is: "If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle." And it could just as well be applied to sales. Assuming you know your product or service, read on to discover a range of articles we've found for you to help you learn how you can better know your customer.
(4-min read) The chances are you're already doing email marketing in some form or another. Perhaps you're sending out a newsletter to your customers. Perhaps you conduct regular campaigns to plug new products or encourage subscription renewal. Perhaps you use it to provide prospects with further information on your product or service. If you're reading this, perhaps you're not getting the results you hoped for. Here at Usher & Spur, we've gathered a few articles to help you.
Taking a short break from our 6 B2B SMB problems series, and following on from our posts on getting leads, we take a look at how to build and improve the lead generation forms on your website. We've curated a few articles from some renowned experts in the field and summarized the key points for you.
(3-min read) At Usher & Spur, we've identified six major problems B2B SMBs have. Over the next few weeks, we'll be covering these problems in no particular order in a series of posts. Today's problem is: "People don't understand why we're better." In other words, they don't understand why they should buy your solution rather than some other company's.
According to this blog post from marketing platform Hubspot, the About Us page is one of the most important pages on your website. With that in mind, it presents 10 real examples and details why they're great. It even ventures that "By the end of this post, showing off your company's greatness won't seem like such a challenging feat." Hmm...
Whether you're developing your idea into a product (or making your product better, or switching to a different platform), or developing a new way to sell your product (re-designing your website, or deciding between an e-book or a video), the Nielsen-Norman Group recommends focusing on outcomes rather than outputs. So do Usher & Spur.