SEO

SEO roundup - top tips for improving ranking

Nothing beats calling in search engine professionals. They stay abreast of the developments in search engines and have multiple cases and lots of time to test what works and what doesn't. But there are things you can get into the habit of doing yourself. In this post, we at Usher & Spur would like to share a few good SEO finds with you.

6 B2B SMB problems and how to fix them - no. 3 Not enough leads - part 2

(6 1/2-min read) At Usher & Spur, we've identified six major problems B2B SMBs have. The third problem in our series is "We're not getting enough leads", which is another way of saying that you can't manage to grow your sales. In part 1, we examined the role of digital marketing and what to consider before bringing an internal resource on board. In part 2, we look at the pros and cons of hiring an external agency to stimulate sales growth.

6 B2B SMB problems and how to fix them - no. 3 Not enough leads - part 1

(6 1/2-min read) At Usher & Spur, we've identified six major problems B2B SMBs have. The third problem in our series is "We're not getting enough leads", which is another way of saying that you can't manage to grow your sales. This is a pretty big topic that we've chosen to break down into two more readable parts. Part 1 examines the role of digital marketing and what to consider before bringing an internal resource on board.

Is your content missing your mark? Part 2 - the B2B buying committee

(7 1/2-min read)Studies are showing that there is a disconnect between what B2B customers are looking for in terms of information about your business and products (and those of your competitors) and what marketing is providing. The problem is they don't always agree on what it is customers are looking for. In this two-part series, we take a look at two studies that show disconnects, ponder what reasons are underlying the figures, and suggest how to adjust your trajectory.