In the life of your company, you'll always need to work with people on an occasional basis. You'll need what they have to offer, maybe even regularly, but you won't need so much you'll want to hire someone full time. While you might feel you know how to find some QA backup, dev support or admin assistance, you may be intimidated by areas outside of your core competency. This occasional series aims to help.
(4-min read) The chances are you're already doing email marketing in some form or another. Perhaps you're sending out a newsletter to your customers. Perhaps you conduct regular campaigns to plug new products or encourage subscription renewal. Perhaps you use it to provide prospects with further information on your product or service. If you're reading this, perhaps you're not getting the results you hoped for. Here at Usher & Spur, we've gathered a few articles to help you.
Your website is the communications hub for your company. Customers, both existing and prospective, but also employees, both current and potential, investors, the media, and other interested parties, come to find the information they need. Yet, building or redesigning a website is often thought of in terms of how you can get the information out there.
The question of what colours you use for your logo or website, or simply the collateral and content you produce, can be thorny. Having an understanding of the emotions evoked by different colours can help you be more objective. We found this excellent guide to the psychology of colour, just for you.
(7-min read) More than just a question of whether it looks good or not, layout is about making decisions on how best to visually convey your company’s marketing messages. Learn how to evaluate it like a pro.