digital marketing

Email marketing - best practices for getting it right

(4-min read) The chances are you're already doing email marketing in some form or another. Perhaps you're sending out a newsletter to your customers. Perhaps you conduct regular campaigns to plug new products or encourage subscription renewal. Perhaps you use it to provide prospects with further information on your product or service. If you're reading this, perhaps you're not getting the results you hoped for. Here at Usher & Spur, we've gathered a few articles to help you.

6 B2B SMB problems and how to fix them - no. 3 Not enough leads - part 2

(6 1/2-min read) At Usher & Spur, we've identified six major problems B2B SMBs have. The third problem in our series is "We're not getting enough leads", which is another way of saying that you can't manage to grow your sales. In part 1, we examined the role of digital marketing and what to consider before bringing an internal resource on board. In part 2, we look at the pros and cons of hiring an external agency to stimulate sales growth.

6 B2B SMB problems and how to fix them - no. 3 Not enough leads - part 1

(6 1/2-min read) At Usher & Spur, we've identified six major problems B2B SMBs have. The third problem in our series is "We're not getting enough leads", which is another way of saying that you can't manage to grow your sales. This is a pretty big topic that we've chosen to break down into two more readable parts. Part 1 examines the role of digital marketing and what to consider before bringing an internal resource on board.

What works in B2B lead generation

At the end of 2016, DemandWave asked 179 US-based B2B marketers about their digital marketing. MarketingProfs published some of the main findings from the survey relating to what channels, what content, and what social media platforms generate the most leads for them. Let's have a look at those results.