In the life of your company, you'll always need to work with people on an occasional basis. You'll need what they have to offer, maybe even regularly, but you won't need so much you'll want to hire someone full time. While you might feel you know how to find some QA backup, dev support or admin assistance, you may be intimidated by areas outside of your core competency. This occasional series aims to help.
The question of what colours you use for your logo or website, or simply the collateral and content you produce, can be thorny. Having an understanding of the emotions evoked by different colours can help you be more objective. We found this excellent guide to the psychology of colour, just for you.
(7-min read) More than just a question of whether it looks good or not, layout is about making decisions on how best to visually convey your company’s marketing messages. Learn how to evaluate it like a pro.