Whether you're developing your idea into a product (or making your product better, or switching to a different platform), or developing a new way to sell your product (re-designing your website, or deciding between an e-book or a video), the Nielsen-Norman Group recommends focusing on outcomes rather than outputs. So do Usher & Spur.
(4-min read) Focusing on your customers sounds like a no-brainer. I mean, if you don't focus on your customers, what are you focusing on? Yet, at Usher & Spur, the biggest barrier to progress that we encounter from our clients is precisely a difficulty in viewing the customer as the focus or centre of their thinking. Such an approach has major impacts for sales and marketing, but also product design.