Social media can be a confusing channel to navigate when you're not a digital native. If you're wondering whether you need social media or not, we've rounded up a few articles to help you make up your mind.
(6 1/2-min read) At Usher & Spur, we've identified six major problems B2B SMBs have. The third problem in our series is "We're not getting enough leads", which is another way of saying that you can't manage to grow your sales. This is a pretty big topic that we've chosen to break down into two more readable parts. Part 1 examines the role of digital marketing and what to consider before bringing an internal resource on board.
At the end of 2016, DemandWave asked 179 US-based B2B marketers about their digital marketing. MarketingProfs published some of the main findings from the survey relating to what channels, what content, and what social media platforms generate the most leads for them. Let's have a look at those results.
(7 1/2-min read)Studies are showing that there is a disconnect between what B2B customers are looking for in terms of information about your business and products (and those of your competitors) and what marketing is providing. The problem is they don't always agree on what it is customers are looking for. In this two-part series, we take a look at two studies that show disconnects, ponder what reasons are underlying the figures, and suggest how to adjust your trajectory.
This Buzzsumo article's title: 10 ways to boost your B2B content shares, follows its own recommendations but sounds fluffier than it actually is. It is in fact an in-depth analysis of successful B2B Marketing and Technology social media posts, and shows which social media channels are best for B2B, which types of content interest users of those channels most, as well as giving a few tips and tricks used by the most successful publishers.
Social media can be overwhelming. This infographic from The Whole Brain Group makes it easy to get a handle on it.