Demonstrate flexibility and efficiency

To help their client get as much exposure as their smaller competitors, Kind Marketing wanted to adjust existing Wikipedia pages, but did not have the resources  available to devote to the project.

Bringing to bear our experience with the platform and the way the community functions, we proposed changes with rock-solid supporting references, based on a review of the existing pages and thorough research, and incorporated them gradually, minimizing risk of rejection.

PROJECT DELEGATION
Wikipedia pages – 2022

As a young company in the FinTech sector, Mobeewave needed to approach investors and ecosystem partners with clear, consistent messaging. To ensure that their communications were understood, they had to make sense (coherent) and always say the same thing (consistent). They therefore needed a reference document.

The messaging we devised with them is embodied in the illustration and can be seen in the video. It guided sales presentations, website development, analyst interviews, and press relations. In 2020, Mobeewave was acquired by Apple.

PROCESS AND TOOL DEVELOPMENT
Messaging guide – 2015