When the pandemic was declared, communications suddenly became important, beyond clever media campaigns, branding, and strategy. Organizations still needed us to convey business messages, but they wanted it to be done in an empathetic, understanding way. In short, they needed to show they were human. But what does that mean, why is it important, and is it just a sales or HR tactic?

Many companies are now mandating the use of AI for written communications, for everything from RFPs to inter-company emails, via blog and social media posts. It can save time researching and writing first drafts, and it can also, in the multilingual world, help with translation. It’s an excellent resource… for those who know how to use it to get useful results, but most especially, for those who know what a good outcome looks like.