Small business?
Gain the marketing and communications skills to reach new heights
-
Are your communications building trust and inspiring action with your target audiences?
Everything we do or say communicates something, even when we say and do nothing. This free recorded training will help you understand:
- What communications is (and isn't)
- The key considerations for good communication
Get food for thought and a concrete approach to help your organization improve its communications and, most especially, increase action based on them.
-
Do you know what your competitors are saying to your potential customers?
Understanding where you fit in to your market is the first step to setting yourself apart and building credibility. This course will:
- Give you new perspective on your own offering
- Help you begin to see how you can differentiate
Take this course to learn how to evaluate your competitors and start to define a strategic marketing and communications framework for your business.
-
Do you want to stand out from the crowd so your target audiences can see and hear you?
Finding the sweet spot in your market requires taking into account the factors your competitors put forward and locating a niche. Find out how to:
- Map the competitive landscape
- Ensure your positioning is clear to guide you forward
Take part two of the training to define a strategic marketing and communications framework for your business.
-
Is your communication coherent and consistent so your audiences can understand?
For communications to be compelling and impactful, they must make sense and say the same things over again and in different ways. Learn how to:
- Speak to your audiences in a way that matches their concerns
- Ensure there is no contradiction in what you say
Take this course to add a messaging guide and complete your strategic marketing and communications framework.