SEO roundup - top tips for improving ranking

Nothing beats calling in search engine professionals. They stay abreast of the developments in search engines and have multiple cases and lots of time to test what works and what doesn't. But there are things you can get into the habit of doing yourself. In this post, we at Usher & Spur would like to share a few good SEO finds with you.

Know your customer - the art of selling?

A CEO of a company I worked for recommended the entire management team read ancient Chinese military strategist Sun Tzu's Art of War. One of its most famous quotes is: "If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle." And it could just as well be applied to sales. Assuming you know your product or service, read on to discover a range of articles we've found for you to help you learn how you can better know your customer.

Email marketing - best practices for getting it right

(4-min read) The chances are you're already doing email marketing in some form or another. Perhaps you're sending out a newsletter to your customers. Perhaps you conduct regular campaigns to plug new products or encourage subscription renewal. Perhaps you use it to provide prospects with further information on your product or service. If you're reading this, perhaps you're not getting the results you hoped for. Here at Usher & Spur, we've gathered a few articles to help you.

6 B2B SMB problems and how to fix them - no. 6 - lack of direction

(4-min read) The final problem in our series is usually told to us as "We're having trouble marketing our product (or service)". We understand. There are so many directions out there, it's difficult to know what path to go down, or where to spend your money. Yet, it's important to have a clear idea of where you're headed. If you don't want to get lost.

6 B2B SMB problems and how to fix them - no. 5 - lack of credibility

(5 1/2-min read) And we're back... to our series dealing with the six problems we've identified in our work with B2B SMBs. Often heard from startups, and new entrants into a market, it's "Our potential customers don’t know they need us." Variations include: "We’re way ahead of the curve", and "our potential customers are stuck in a time warp". We get it. Your potential customers aren't buying your product or service, even though what you're offering is better than the competition, and you've worked hard on your value proposition to clearly show what problem you solve and how this differs from what's out there. What if your problem is just that you're an unknown quantity?

How to improve website lead gen forms

Taking a short break from our 6 B2B SMB problems series, and following on from our posts on getting leadswe take a look at how to build and improve the lead generation forms on your website. We've curated a few articles from some renowned experts in the field and summarized the key points for you.

6 B2B SMB problems and how to fix them - no. 4 - Unclear value prop

(6-min read) Continuing our series of blog posts on the six major problems of B2B SMBs that we at Usher & Spur have identified, we look at "People don't know what we do". We get this a lot. And it's a simple one to fix. Because, if people don't understand what it is that you're trying to sell them, you're not telling them in the right way. Read on to find out how to fix this.