Does your company speak to audiences in different areas of the world? In their own language? Do you wonder if your audiences are understanding exactly what you spent hours meticulously crafting in the original language? Do you mark up texts for translation or trust the translator to figure it out? Have you ever been unsure what a text meant, and realized that something was lost in translation? Let’s take a look at what makes a translation accurate.

When the pandemic was declared, communications suddenly became important, beyond clever media campaigns, branding, and strategy. Organizations still needed us to convey business messages, but they wanted it to be done in an empathetic, understanding way. In short, they needed to show they were human. But what does that mean, why is it important, and is it just a sales or HR tactic?