Does your company speak to audiences in different areas of the world? In their own language? Do you wonder if your audiences are understanding exactly what you spent hours meticulously crafting in the original language? Do you mark up texts for translation or trust the translator to figure it out? Have you ever been unsure what a text meant, and realized that something was lost in translation? Let’s take a look at what makes a translation accurate.

Does storytelling seem like something unattainable to you (unless you had a massive budget)? Do you think too much emphasis is put on it? Do you think it’s just not applicable to more mundane communications? Many people know that a storytelling approach can make communications more engaging. However, here at Usher & Spur, we’ve noticed a lack of certainty about what it actually is and how to go about it, to the point where we’re never sure in advance if we and our clients are on the same page.