Are you disconcerted by the gap between your awesomely well-defined employer brand and your job advertisements? Do you struggle to align your corporate values with the need to clearly guide unruly employees in your HR memos? Do you wonder how to convey your company culture in legal documents? Here are some pitfalls to avoid and ways to keep step with the employee journey.

Does your company speak to audiences in different areas of the world? In their own language? Do you wonder if your audiences are understanding exactly what you spent hours meticulously crafting in the original language? Do you mark up texts for translation or trust the translator to figure it out? Have you ever been unsure what a text meant, and realized that something was lost in translation? Let’s take a look at what makes a translation accurate.

Does storytelling seem like something unattainable to you (unless you had a massive budget)? Do you think too much emphasis is put on it? Do you think it’s just not applicable to more mundane communications? Many people know that a storytelling approach can make communications more engaging. However, here at Usher & Spur, we’ve noticed a lack of certainty about what it actually is and how to go about it, to the point where we’re never sure in advance if we and our clients are on the same page.

When the pandemic was declared, communications suddenly became important, beyond clever media campaigns, branding, and strategy. Organizations still needed us to convey business messages, but they wanted it to be done in an empathetic, understanding way. In short, they needed to show they were human. But what does that mean, why is it important, and is it just a sales or HR tactic?