🇨🇦Feeling a disconnect between your employer brand and your everyday HR communications?

Are you disconcerted by the gap between your awesomely well-defined employer brand and your job advertisements? Do you struggle to align your corporate values with the need to clearly guide unruly employees in your HR memos? Do you wonder how to convey your company culture in legal documents? Here are some pitfalls to avoid and ways to keep step with the employee journey.