🇨🇦Confused about what storytelling is?

Does storytelling seem like something unattainable to you (unless you had a massive budget)? Do you think too much emphasis is put on it? Do you think it’s just not applicable to more mundane communications? Many people know that a storytelling approach can make communications more engaging. However, here at Usher & Spur, we’ve noticed a lack of certainty about what it actually is and how to go about it, to the point where we’re never sure in advance if we and our clients are on the same page.